Radisson Hotel Group is one of the world’s largest and most dynamic hotel groups with seven distinctive hotel brands with more than 1,100 hotels in destinations around the world. Our portfolio of hotel brands includes: Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson and Country Inn & Suites by Radisson.

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Key Responsibilities

Communications

• Develop and implement Regional PR, digital communication and social media plan to promote Radisson Blu Hotel & Residence Arboretum, Nairobi within the market, in cooperation with the Regional office.
• Promote Radisson Blu Hotel & Residence Arboretum, Nairobi and its executives through social media network, trade shows, interviews, press conferences, media dinners, photo calls and events.

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• Research and seek innovative PR (online and offline) opportunities, including identifying opportunities for the placement of stories and the promotion of spokespeople
• Direct any local PR agencies in terms of managing the brief, the pitch and appointment process and working closely with the agency to promote the hotel.
• Develop and maintain media and online journalists/bloggers lists for use on regional basis in liaison with the corporate PR agency.
• Write, edit and submit news releases to the media locally and regionally.

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Marketing

• Design the annual marketing plan for Radisson Blu Hotel & Residence Arboretum, Nairobi that will act a guide for marketing operations throughout the year
• Ensure a coherent brand message and tone of voice
• Deliver creative, innovative and effective advertising, collateral, sales tools
• Develop online content for B2C activities
• Ensure effective database management in hotels

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• Adaptation of corporate campaigns as directed by the regional office
• Development of district tactical marketing activities and campaigns
• Manage and develop strategic B2C partnership and sponsorship
• Monitor consumer data, ROI leisure campaigns, market research,
• Support the implementation of the Brand MICE offers (Experience and Smart)
• Manage and develop strategic B2B partnership and sponsorship

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Social Media

• Manage the execution of the company’s social media strategy
• Online reputation management for the Radisson Blu Hotel & Residence Arboretum, Nairobi based on social media and review sites monitoring

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• Create and execute frequent promotions on multiple social media channels
• Manage the hotel’s social media channels composing engaging and informative content using appropriate brand voice and best practices on social channels including Facebook, Twitter, Instagram, Google+.

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Method of Application